Primal Joy is a new range of delicious and natural bars, bites and granolas. Consumers love our products and we have the votes to prove it! We secured the prestigious Free from Food Award in both 2014 and 2015 for our grain-free granolas. In 2017 our Rich Chocolate Brownie won best Paleo Snack Product and our Fig & Orange Pudding Bar won Best Innovative Paleo Product at the first UK Paleo Awards.

Primal Joy Bars and Bites

Handmade in small batches our bars and bites are free from refined sugar and lower in natural sugars than fruit-based bars as they are made with nuts, seeds and coconut oil rather than dates or apricots as the main ingredients. This means they are packed with natural energy and are perfect for consumers who can’t have dairy or gluten. They taste so good though that they’re an ideal guilt-free snack for anyone.

Our range includes Berry Boost, Coconut and Original Bars as well as Cacao & Coconut Bites. Other wholesome treats in the range include an indulgent Dark Chocolate Brownie, a Salted Cacao Protein Bar and a Fig and Orange Pudding Bar. All products are suitable for Paleo diet followers as well as those avoiding gluten and dairy.

Primal Joy Granola

For consumers who love granola sprinkled on their breakfast yoghurt but find many of the granolas on the market powdery, bland with a few nuts here and there, or just too sweet, our gluten free Granola available in Cinnamon, Honey & Nut or Maple & Pecan varieties is the exact opposite.

Packed full of chunky nuts and seeds but free of grains, dairy, seed oils and refined sugar, just a handful will give breakfast a big energy boost. You can enjoy our granola straight from the pack as it makes a very more-ish snack too!

Back in 2013, Sarah Mace, founder of Primal Joy was unable to find any baked snacks on the market that were free from grain, dairy and refined sugar and without unhealthy substitute ingredients. So, she decided to create her own and today, Primal Joy’s Gloucestershire-based team makes a range of award-winning and delicious, healthy bars, bites and granolas by hand that are available at quality speciality retailers throughout the UK and overseas.

Sarah’s philosophy focusses on natural food happiness – finding foods you enjoy, without compromising on quality, taste or nutrition goals.

  • Gluten
  • Refined sugars
  • Grain
  • Dairy
  • Soy
  • vegetable oils
  • additives, preservatives or coatings.

Find Primal Joy

Primal Joy products are available in Wholefoods, Planet Organic and other quality food retailers throughout the UK

You can also order direct from our website. You can enjoy 20% off products by entering code xxx


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